Sunday, May 15, 2011

Bridesmaids Takes Millions to Alter

Bridesmaids from Universal Pictures elopes from the box-office with a very impressive $24.6M weekend opening -- well above prejudice testosterone driven Hollywoodteur expectations. Lady filmmakers grab your moviemaker prenupts!

Bridesmaids stars former Saturday Night Live alums, Kristen Wiig, as Annie, as a maid of honor whose life is unraveling while preps for best friend, Lillian's (Maya Rudolph) upcoming wedding alongside a host of energetic bridesmaids including Rose Byrne, Melissa McCarthy, Wendi McLendon-Covey and Ellie Kemper. Produced by Judd Apatow and directed by Apatow mentoree Paul Feig from a screenplay written by Kristen Wiig and Annie Mumolo.

After last weekend's Jumping the Broom success and now Bridesmaids, Hollywoodteurs might consider one less luncheon at the Ivy and spent more time devising innovative marketing and PR plans, not to mention producing and financing decent scripts and projects rather than simply relying on formulaic cash-cow Hollywoodteur A-listers strategies which have all proven themselves lackluster box-office ROI.

Congratulations to Bridesmaids.

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