Wednesday, April 6, 2011

Another Network - Bounce

There is a new TV network coming to your digital viewing outlets this fall called, Bounce. Based in Atlanta, the Bounce TV network will target African Americans and is taking advantage of the digital spectrum broadcast networks have been using since 2009.

Majority owned and operated by African-Americans, Bounce initial ownership team includes Martin Luther King III, former U.N. Ambassador and Atlanta Mayor Andrew Young as well as industry insiders Ryan Glover and Jonathan Katz (both former executives at Turner Broadcasting) and creators of Rainforest Films ("Stomp the Yard," "Takers") Rob Hardy and Will Packer.

Bounce will directly compete and via for viewing audience and market share with Radio One, which owns TV One and Viacom, which owns BET and Centric. Bounce's first programming will focus on established African American movies, including Spike Lee classics "Do the Right Thing" and "Mo' Better Blues," Will Smith's "Ali," John Singleton's "Boyz ‘n the Hood" and Denzel Washington vehicles "Glory," "Philadelphia" and "The Hurricane," and sports events through Urban Sports Entertainment Group for football and basketball games from the Central Intercollegiate Athletic Association.

The network will use the production and operational resources of Atlanta-based CSE, a sports, entertainment and TV production agency. Greenlight urges Bounce to create original programming immediately to establish its identity, reach its market and set its standard for entertainment.

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