Jump For Laz - Weekend B.O.

The good news at this weekend's box office is Jumping The Broom from TriStar, which was expected to cash-in $8M - $10 million, will ante up closer to $14M and a #3 weekend finish just behind mega budgeted blockbusters Thor and Fast Five and ahead of the wron-com Something Borrowed, dare I say starring Kate Hudson.

One can only imagine what the expectations were for Kate and the rest of the run-of-the-mill Borrowed cast. Hollywoodteurs seem only to be happy looking at a screen reflecting themselves, friends, high school, college, workplace and families and placing them in familiar Hollywood derived places, and if you can get nearly famous Hollywoodteur offsprings to play - this helps get the greenlight, hereby perpetuating your shallow existence void of any other participants in society, unless they can be the victims of your discriminating taste. These little date-y styled movies were so well made and so fun in the 1930s.

Back to Broom, made for just $6.6M (probably less the Kate Hudson's Something Borrowed salary), in typical fashion Broom had Hollywoodteurs actually working for their oversized and undeserved inflated salaries with atypical marketing tactics to reach an audience treated as a sidebar at best. And guess what Hollywoodteurs? It worked. Now that's something to borrow and implemented: if you create inspired advertising and marketing for your products, you just might receive above your expectations especially from audiences you do not know or invest in.