Tuesday, March 29, 2011

Mad Men Gets Season 5 Greenlight & Drama Ensues

It looks as if negotiations between Mad Men creator/executive producer Matt Weiner and AMC and Lionsgate Television will greenlight a fifth season of the cable network's signature program just in time for AMC's upfront meetings with advertisers in April.

With the deal worth $30 million, Weiner is poised to become the highest-paid showrunner on basic cable. However Weiner is objecting to three things AMC/Lionsgate are asking for: (1) integrating product placement into the series; (2) cutting 2 minutes from each episode's running time in favor of more commercials, and; (3) eliminating or reducing two regular cast members to save money. Weiner is resisting all of the above. “This is their storied franchise, and they want it shorter and cheaper, with fewer actors and more product integration,” noted an insider.

Greenlight is ecstatic to note: there is someone in hollywood with integrity and true grit. Someone willing to fight for his vision and staff. What is AMC/Liongate thinking? Mad Men is the only show AMC has that makes the channel remotely relevant. It is also to be noted, AMC had no input into the creation of its biggest program and franchise. However, it was very smart of the cable channel to pick up Mad Men after every other network passed on the intelligent, adult and entertaining programming.

But in the end - and like always - the suits come in with cost-cutting measures that benefit their own bottom-lines while destroying the program that put the designer suit on their uncreative money grubbing backs.

Cancel the same old tiresome hollywood suits story and get these Mad Men on.

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